DATA-DRIVEN, HUMAN-FOCUSED INSIGHTS.

Target
Audiences

Who are we talking to?
What matters to them?
Where are they?

We answer questions about...

Pricing

What should we charge for our product/service?
How do we maximize revenue?

Products +
Services

What do customers want?
What can we improve?
What are we missing?

Marketing Approaches

How do we reach our target audience?
What should we say?
What channels should we use?

Market Analysis

How many people are interested
in what we do?
Where are they located?

Brand Evolution

Who knows about our brand?
What do they think about it?

How we do it

Primary
Research

Expertise in qualitative and quantitative. Most often, we use a complementary mix of both.

Data
Analysis

We'll transform existing spreadsheets and reports into actionable plans and recommendations.

BRAND Consulting

15+ years of marketing leadership working on start-ups, Fortune 500s, and everything in between.

Methods and Studies

  • Audience Segmentation

  • Ethnographic Research

  • Pricing Studies

  • Attitudes and Usage Studies

  • Market Sizing

  • Concept Testing

  • Geographic Insights

  • Brand Tracking

  • Focus Groups

  • Stakeholder Interviews

  • Syndicated Data Analysis

  • Usability Research

WORK WE’VE DONE

  • Exploring identity in the workplace

    A national quali-quant study with 800+ participants helps employers understand the intersection of work and personal meaning.

    See The Findings

  • Designing more inclusive events

    Through a mixed-methods research approach, we helped a local university identify opportunities to create events for students across many lived experiences.

    See the Findings

  • Purchasing habits of healthcare leaders

    Company data paired with a custom audience survey helped a local healthcare startup identify new ways to reach their audience.

    View Sample Findings

  • Understanding casino visitors

    An audience segmentation helped a local entertainment brand tailor their marketing approach to three primary audience groups.

    View Sample Findings

  • Measuring employee experience

    A quali-quant study uncovers powerful, candid perspective on the challenges employees of color face in the workplace.

    See the Findings