EXPERTISE.
From audience insights to brand positioning to campaign strategy, I likely have a case study for it. You can see a few below.
PAST WORK
Subaru's Love Story.
I partnered with Subaru to achieve consecutive years of record sales growth by building upon the successes of their remarkable "Love" advertising campaign. Read more about it in the Effie case study.
PAST WORK
Making Stew Relevant.
After a decade without investment Dinty Moore Stew had lost relevance with both its core target and retailers. Sales had declined by almost 50%. Leveraging insights from "blue-collar" working-man's culture and taking advantage of a pop-culture fashion trend, the brand re-claimed recognition as the real working meal.
EXAMPLES
Understanding Casino Visitors.
An audience segmentation helped a local entertainment brand tailor their marketing approach to three primary audience groups.
PAST WORK
Exploring identity in the workplace.
A national quali-quant study with 800+ participants helps employers understand the intersection of work and personal meaning.
